Al-Maham

Al-Maham is an Indian fragrance house offering premium, affordable and gender-neutral perfumes across Original, Inspired Expression and Hybrid collections. The goal was to create a more immersive digital fragrance experience that makes a large catalogue easier to explore while communicating the brand’s craftsmanship and individuality.

Year

2025

Services

Design
Catalog Architecture
Performance & Conversion

Industry

Perfume / Fragrance

Turn fragrance discovery into a journey of personal expression

Objectives

Make a large fragrance catalogue easier and more intuitive to explore
Create clear pathways across Originals, Inspired Expressions and Hybrid collections
Strengthen the shopping journey through better product organization and conversion touchpoints

+46%

Product Discovery Rate

+38%

Collection Engagement

+32%

Conversion Rate

Fragrance Discovery Design

Built an intuitive fragrance discovery experience that helps customers explore scents through collections, classifications, best sellers, and product-led discovery, making the extensive catalogue easier to navigate.

Catalog Architecture

Structured the extensive fragrance catalogue around Originals, Inspired Expressions and Hybrids, with additional scent classifications that create clearer product groupings and help customers discover fragrances aligned with their preferences.

Performance & Conversion Optimization

Improved the overall eCommerce experience across product discovery, navigation, and purchase touchpoints, resulting in an elevated experience for the customer journey, from browsing and fragrance discovery to checkout. Optimized the experience consistently across both desktop and mobile.

The Results: Built for Discovery. Designed for Fragrance.

With a redeveloped, discovery-driven eCommerce strategy, Al-Maham can now organize and make available its extensive fragrance selection-giving a new lens through which to view, explore, and purchase-while blending product, storytelling, and conversion, creating a more powerful journey.

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