Jaan London is a British Asian fashion label bringing Eastern fashion together with contemporary Western influences across ready-to-wear, Pret, bridal, and designer collections. The goal was to create a refined digital storefront that makes an extensive fashion catalogue easier to explore while connecting online discovery with Jaan London’s bespoke and boutique experience.
2025
UI/UX
Multiregional Commerce
Brand design
Fashion
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Create an intuitive interface across ready-to-wear, Pret, bridal and seasonal collections
Connect online shopping with Jaan London’s bespoke consultation experience
Build a flexible storefront for customers shopping across international markets
Products Organized
Collection & Category Journeys
Conversion Rate
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Designed a fashion-led, intuitive interface that balances Jaan London’s premium visual identity with clear navigation across Ready to Wear, Pret, Bridal and seasonal collections, creating a smoother journey from discovery to purchase.
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Connected the digital experience with Jaan London’s made-to-measure journey, allowing customers to move from inspiration to consultation while highlighting design, colour selection, production, and fitting stages.
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Configured a multi-market shopping experience supporting GBP alongside international currencies and destinations, giving Jaan London a stronger foundation for serving customers beyond the UK.


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Jaan London now has a streamlined digital storefront that brings its fashion collections, bespoke consultation journey, and international shopping capabilities into one cohesive experience - making it easier for customers to discover collections, explore bespoke options, and shop across markets.
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