Jaan London

Jaan London is a British Asian fashion label bringing Eastern fashion together with contemporary Western influences across ready-to-wear, Pret, bridal, and designer collections. The goal was to create a refined digital storefront that makes an extensive fashion catalogue easier to explore while connecting online discovery with Jaan London’s bespoke and boutique experience.

Year

2025

Services

UI/UX
Multiregional Commerce
Brand design

Industry

Fashion

Bring British Asian fashion into a more connected digital experience

Objectives

Create an intuitive interface across ready-to-wear, Pret, bridal and seasonal collections
Connect online shopping with Jaan London’s bespoke consultation experience
Build a flexible storefront for customers shopping across international markets

107+

Products Organized

20+

Collection & Category Journeys

+27%

Conversion Rate

UI/UX Design

Designed a fashion-led, intuitive interface that balances Jaan London’s premium visual identity with clear navigation across Ready to Wear, Pret, Bridal and seasonal collections, creating a smoother journey from discovery to purchase.

Bespoke Consultation Integration

Connected the digital experience with Jaan London’s made-to-measure journey, allowing customers to move from inspiration to consultation while highlighting design, colour selection, production, and fitting stages.

Multiregional Commerce Setup

Configured a multi-market shopping experience supporting GBP alongside international currencies and destinations, giving Jaan London a stronger foundation for serving customers beyond the UK.

The Results: A More Refined Digital Experience for Jaan London

Jaan London now has a streamlined digital storefront that brings its fashion collections, bespoke consultation journey, and international shopping capabilities into one cohesive experience - making it easier for customers to discover collections, explore bespoke options, and shop across markets.